Diversity Community Newscast for the week…..It’s summer! It’s time get out and enjoy the beauty of nature….
On Monday, March 29, 2021, the Conseil de développement économique de l’Alberta (CDÉA) officially launched the Northern Alberta Bilingual Tourism Network. Thanks to funding from Western Economic Diversification Canada (WD) for the project, developing Francophone and Indigenous Tourism Experiences in Northern Alberta, the Community and Regional Economic Support (CARES) program, and the collaboration of several regional partners, the CDÉA is unveiling the new routes-ab.ca website where visitors can choose from among some 200 attractions in Northern Alberta and use an interactive map to create a personalized itinerary.
The’s value for such a project for small and medium-sized tourism businesses at a pivotal moment in the industry in terms of visibility and promotion, according to CDÉA president Amélie Caron. Incorporated into the tourismealberta.ca digital platform which provides information on the province in French, the section dedicated to northern Alberta bilingual tourism routes also offers internet users the opportunity to select a thematic circuit offering a variety of cultural, heritage, agritourism and family experiences, to name just a few. Equipped with this new, entirely bilingual tool, visitors from across the country can now access an infinite combination of points of interest and email their selection or share it on social media. An intuitive experience combining accessibility and autonomy awaits them with just a few clicks.
This initiative has been a collective endeavour from its earliest stages as evidenced by the current involvement of some thirty regional partners, according to CDÉA Executive Director Étienne Alary.
For more information, please contact: Nina le’Bric, Communication and Public Relations Manager nina@lecdea.caJulie Fafard, CDEA Director of Tourist Development and Entrepreneurship shares with Diversity TV
